Content about QR Code

April 9, 2013

AT&T has partnered with mobile engagement solutions provider, Scanbuy to help businesses launch more engaging QR Code campaigns.

February 20, 2013

Mobile shopping platform ShopSavvy has launched a revamped version of its QR Code Reader and Scanner application to give mobile-device users access to even more information about products and retailers an additional avenue to leverage a powerful technology.

October 31, 2012

Endcaps at Target stores are touting the retailer’s “Top Toys,” selections for the upcoming holiday season. Meanwhile, real estate on side panels is being used to appeal to shoppers with smart phones who are encouraged to scan a QR code to complete an order and receive free shipping.

May 22, 2012

Albertson’s LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.


May 17, 2012

Toys"R"Us has added QR codes to more than 20 large outdoor items to help customers better visualize how the toy would work and look in their own backyards.

February 8, 2012

Because social media began as the purview of college kids and hipsters, it’s taken some time to register in the business community as a serious path to connection with customers.

October 28, 2011

Toys"R"Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

October 7, 2011

HSN is bringing Quick Response (QR) codes to a new shopping frontier by becoming the first retailer to use them on television.

August 15, 2011

About 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device, according to a new ComScore survey.

February 24, 2011

Macy's has launched a new service to bring exclusive video content to users' mobile phones.

September 29, 2010

By Jeff Weidauer

Retailers must frequently discern between trends and fads in their daily business decisions. Trends are long-term changes in behavior, where fads are short-lived and fleeting in their impact. Both require an investment of time and money to make the most of, but how much of each depends on the likely return.

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