Content about Rational pricing

January 31, 2011

A monthly pricing survey conducted by Credit Suisse in December shows that Walmart remains the lowest price on a basket of 60 products across two major markets, Target is closer than ever and is actually less expensive for those who take advantage of the 5% Rewards program.

January 28, 2011

A monthly pricing survey conducted by Credit Suisse in December shows that while Walmart remains the lowest price on a basket of 60 products across two major markets the gap continues to narrow and is now at the lowest level in three years.

This is seen as an encouraging sign by those in the financial community who interpret the data as evidence of a rational pricing environment, even though from a shoppers perspective there exists less of a clear distinction between Walmart every day low prices and those of its competitors.

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