Revenue optimization services provider Extraprise is rebranding as QuickPivot and launching a new real-time, cross-channel marketing platform to support lifecycle marketing.
Tablet point of sale company ShopKeep unveiled a redesigned website, logo and tagline earlier this week. The rebranding is intended to accompany ShopKeep’s growth since it started six years ago, and new features such as customized email receipts.
The coming months will see the name “At Home” popping up on 71 Garden Ridge stores in 21 states as the home décor store undergoes a significant rebranding and remerchandising initiative.
SymphonyIRI Group president and CEO Andrew Appel announced this week that the company will revert to its original name, Information Resources, or IRI, as part of a rebranding strategy.