Content about SAP AG

March 8, 2013

NEW YORK — More than half (53%) of industry leaders believe that improving customers’ retail experience is essential to creating a successful mobile payments scheme, according to a recent survey by SAP.

The study, SAP’s third consecutive GSMA Mobile World Congress survey, found that the “secret sauce” for creating a better retail experience includes POS services such as near-field communication (28%), facilitating universal acceptance of mobile payments (25%) and location-based point-of-sale offerings (24%).

March 5, 2013

SAP announced that it has enhanced its OnDemand software solution to empower businesses to know their customers like never before, guide them through each step of the buyer's journey and groom customers to become loyal brand advocates.

November 8, 2012

Fujitsu has teamed up with its longstanding partner SAP AG to build a new packaged integration component, which will integrate Fujitsu's next-generation retail Point of Service application with the SAP(R) for retail portfolio solutions.

November 8, 2012

Fujitsu has teamed up with its longstanding partner SAP AG to build a new packaged integration component, which will integrate Fujitsu's next-generation retail Point of Service application with the SAP(R) for retail portfolio solutions.

October 2, 2012

SAP has launched a new service to help retailers influence consumer behavior at the moment of decision.

May 1, 2012

SAP America Inc., a subsidiary of SAP AG, announced that Cabela’s Inc. has selected the SAP point-of-sale application to support its retail expansion and enhance its customer experience.

May 1, 2012

SAP America Inc., a subsidiary of SAP AG, announced that Cabela’s Inc. has selected the SAP point-of-sale application to support its retail expansion and enhance its customer experience.

May 1, 2012

Enterprise software application company, SAP, has named Geraldine McBride as president of its North America region.

January 13, 2012

Julie Roehm may have only spent a short time in Walmart’s marketing department over five years ago but she made quite a name for herself during that brief tenure and after she was fired.

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