Content about Sequential Brands Group

October 21, 2013

Sequential Brands Group has entered into five new license agreements to expand the Caribbean Joe brand and has extended the terms of its agreements with three current partners. With five new partnerships, this brings the total list of Caribbean Joe licensees to 25.

August 19, 2013

Sequential Brands Group, the parent company of Heelys wheeled footwear, plans to overhaul the footwear collection and expand into new product categories, including backpacks and other back-to-school accessories.

December 10, 2012

Sequential Brands Group, a company that owns, markets and licenses a portfolio of consumer brands, including DVS Action Sports, will acquire Heelys, a maker of sports-inspired products targeted to the youth market.

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