Content about ShopperTrak

May 19, 2014

Shelfbucks, a leading iBeacon promotion platform for retail stores, has appointed retail industry veteran Bill Martin, founder of ShopperTrak, as chairman of its board of directors.

January 8, 2014

Despite the short holiday season, December was still the biggest shopping month of the year.

December 11, 2013

As expected, shopper activity increased this November as holiday shopping began in earnest. Total retail store shopper traffic increased 19.9% compared to October 2013. Shopper traffic for November 2013, however, decreased by 10.2% compared to the same month last year.

November 8, 2013

Shopper activity increased this October, in line with ShopperTrak expectations. Total retail store shopper traffic increased 2.4% compared to September 2013.

October 9, 2013

Shopper activity decreased this September, in line with ShopperTrak’s predictions. Total retail store shopper traffic for the month decreased 20.2% compared to August. In a year-over-year comparison, shopper traffic for September 2013 decreased 6.9% compared to the same month last year.

September 6, 2013

Shopper activity increased last month, in line with ShopperTrak’s predictions. Total retail store shopper traffic increased 11% this August compared to the previous month, which corresponds with recently reported positive month-over-month retail trends. In addition, shopper traffic for August 2013 increased slightly compared to the same month last year by 0.7%.

August 9, 2013

Shopper activity increased last month, as ShopperTrak anticipated. Retail foot traffic increased 5.2% in July compared to June 2013. This is in line with recently reported positive month-over-month retail trends. However, foot traffic for July 2013 dropped compared to the same month in 2012 — with a decrease of 2.3%.

July 15, 2013

Shopper activity slightly decreased last month, thus returning to seasonal standards after May holidays. Retail foot traffic decreased 1.3% in June compared to May 2013, a slight departure from recently reported positive month-over-month retail trends. However, foot traffic for June 2013...

June 11, 2013

Total U.S. Shopper Traffic in Retail Stores and Malls for May 2013

Shopper activity had a healthy gain last month. Retail foot traffic increased 9% in May compared to April 2013, consistent with generally positive month-over-month retail traffic trends. Foot traffic for May 2013 increased 6.9% compared to the same month in 2012.

June 3, 2013

Retail technology company ShopperTrak has acquired RapidBlue Solutions Oy, a leading European provider of retail data and analytics.

May 8, 2013

Total U.S. Shopper Traffic in Retail Stores and Malls for April 2013

An expected post-Easter decline in shopper activity was compounded by unseasonably cold weather last month. Retail foot traffic decreased 10.1 percent in April compared to March 2013, deviating from previous positive month-over-month retail traffic trends. Foot traffic for April 2013 decreased 0.4 percent compared to the same month in 2012. 

April 5, 2013

Shopper activity increased last month with the Easter holiday and students on spring break.

March 7, 2013

An unexpected decrease in shopper traffic around Valentine’s Day and Presidents Day led to an overall slower retail performance for the month of February.

February 11, 2013

Retailers pushed to extend the high level of holiday shopping and foot traffic by promoting post-holiday specials and markdowns on seasonal merchandise in January. However, as expected, shopper traffic continued to drop off significantly after the end of the holiday season.

January 24, 2013

BrandMasters is the name of a new experiential marketing agency created by Crossmark, one of the companies that executes in store activities at Walmart under the Shopper Events banner.

January 9, 2013

Holiday shopping reached its seasonal peak in December, driving a 36.6 percent retail foot traffic increase over November.

December 7, 2012

Shopper traffic in November increased as Black Friday weekend sales promotions — and the Veterans Day holiday earlier in the month — drew shoppers into retail stores.

November 7, 2012

Columbus Day and Halloween have historically brought more shoppers to stores in October. This year, however, the month saw a 4.1% decrease in retail foot traffic compared with September.

October 5, 2012

Total U.S. shopper traffic in retail stores and malls for September 2012

The end of back-to-school shopping in the U.S. led to a significant drop in foot traffic this past month. September saw a 13.1% decrease in retail foot traffic compared to August. However, this past month continued a streak of year-over-year improvements. September 2012 foot traffic increased 12.9% when compared with the same month last year.

September 6, 2012

Back-to-school shopping, the second-largest shopping season in the United States, helped make this August a strong month for retailers. Shoppers took advantage of back-to-school promotions to outfit students for the new school year. ShopperTrak, the world’s largest counter and analyzer of retail foot traffic, found that August’s retail foot traffic increased 6.3% compared with the previous month and increased 12.3% compared with the same month last year.

August 6, 2012

This July, Americans celebrated their independence with barbeques, fireworks and shopping. With Independence Day, July 4, falling on a Wednesday, more consumers than usual took the entire week off. This extra vacation time provided more free time to shop compared to last year’s Fourth of July holiday. July’s retail foot traffic increased 8.1% compared to the previous month and increased 4.6% compared to the same period last year.

July 5, 2012

Summer retail is heating up. June brought high temperatures and a steady stream of shoppers to stores across the nation. Retail foot traffic in June increased 5.2% compared with the previous month and 7% over the same period last year.
Retailers saw a peak mid-month as shoppers splurged on Dad for Father’s Day on June 17. Retailers also benefited from June containing the last Friday and Saturday leading up to the week of July 4. Shoppers capitalized on the mid-week holiday by starting vacations early or browsing for celebratory items on those days.

June 7, 2012

Total U.S. shopper traffic in retail stores and malls for May 2012

Retailers saw an uptick in foot traffic last month, a welcome change of pace after a slow April. May retail foot traffic increased 1.6% over the previous month. Two holidays in May, Mother’s Day and Memorial Day, drove the increase, but they weren’t enough to outpace the same period last year.

May 7, 2012

Warm weather and shifting holidays in March caused retail foot traffic to dip in April. Retail foot traffic in April was 7.6% lower from March, and 2.7% lower on a year-over-year basis. The slow April is the first in the past 3 months to experience a decline in year-over-year and month-over-month retail foot traffic.

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