Content about Social information processing

February 7, 2013
Zappos tailors Facebook to fit revenue goals

SAN FRANCISCO -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

December 4, 2012
Staples ask small business to join its network

Staples and LinkedIn have teamed up to launch SUCCEED: Small Business Network, an online forum for small business professionals.

August 10, 2012
Albertsons Market furthers social media effort with Facebook contest

Albertsons Market has launched a month-long contest asking customers to share their “Best Road Trip. Ever!” through photos, videos and essays on Albertsons Markets’ Facebook fan page for a chance to win a new car.

August 2, 2012
L'Oreal USA selects Clarabridge for social media listening initiative

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

August 1, 2012
Former LinkedIn, Google marketing exec joins Shopkick

Retail shopping app, Shopkick has named Alexis Rask as its new VP and general manager brand partnerships.

August 1, 2012
Target friends Facebook for back-to-school campaign

Target is engaging Facebook to help determine how half of a $5 million back-to-school donation is allocated.

April 19, 2012
Study: Twitter, LinkedIn appropriate social media building blocks for retail marketers

The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media.

March 30, 2012
Employee engagement in a social media world

Retailers are now well familiar with social media as a means of engaging consumers, but may be less familiar with using this means of interactive dialogue to engage employees. And, yes, even those employees out on the sales floor. Why is employee engagement so important? Because profits are important.

February 8, 2012
Getting serious about social

Because social media began as the purview of college kids and hipsters, it’s taken some time to register in the business community as a serious path to connection with customers.

February 3, 2012
Facebook’s future and the implications for retail

Social media has transformed the way brands connect with consumers, which is why anyone interested in the future of retail owes it to themselves to spend at least a few minutes combing through the registration statement Facebook filed with the Securities and Exchange Commission this week in connection with a planned public stock offering.

October 13, 2011
eBay, Facebook make shopping social

Facebook's influence on retail continues to grow as eBay announced that it has integrated the social network's Open Graph functionality into its storefront and fulfillment platforms.

July 8, 2011
Walgreens is Facebook fan favorite

Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

July 6, 2011
Opinion: Retailing and social media: What’s next?

By now, any digital marketing executive realizes that with more than 700 million users worldwide, Facebook’s “population” would make it the third largest nation in the world, and a platform that is too big to ignore. And just like any other country, there are some fundamental elements required to feed and foster the populace (aka – your customers, potential customers and fans). 

February 24, 2011
Walmart taps Facebook users to help fight hunger

Walmart said it will present more than $1.5 million to nonprofits in six U.S. communities, thanks to Facebook users' help with the retailer's commitment to fight hunger through 2015.

January 3, 2011
Baby got billboard thanks to Target

Not sure why parents of a newborn would want to share images of their child with throngs of people gathered in Times Square or motorists in Los Angeles, but in these celebrity-obsessed and digitally-enabled times a lot of behaviors defy logic.

Be that as it may, Target devised a novel brand-building campaign that allowed parent to essentially share images of their baby with a universe of complete strangers as opposed to the more discrete tradition of limiting viewings to family and a close knit group of friends.

November 9, 2010
Sears Holdings launches e-gifting Facebook service

Sears Holdings announced the launch of e-gifting on its Sears and Kmart Facebook pages ......

July 21, 2010
Talbots engages Bazaarvoice for social networking

Bazaarvoice announced that Talbots is using its social commerce platform with Stories to power Pearls...

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