Content about Social media

September 8, 2014

Twitter is taking a page from Facebook and testing its own Buy button, which will allow users of the social media platform to purchase products directly from Tweets.

September 4, 2014

Saks Fifth Avenue continues to step up its digital efforts with its launch of a user-generated content hub called #SaksStyle.

August 4, 2014

Toys"R"Us is unveiling a new hashtag — #LetsPlay — for its latest ad campaign, which features traditional television spots. The retailer will also be leveraging Facebook, Twitter, Instagram and The Toys"R"Us YouTube Channel to share 'C'mon, Let's Play' content, including commercial clips, behind-the-scenes photos and video from the campaign shoot.

July 29, 2014

Twitter posted solid growth in user metrics for its second quarter, including strength in mobile, which allowed the social media platform to exceed sales and profit forecasts.

July 21, 2014

Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages. With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook.

July 17, 2014

Newegg has kicked off its back-to-school campaign for 2014, which features special deals, promotions and sweepstakes designed to help equip students for the upcoming school year.

June 30, 2014

Twitter has released a full suite of targeting, creative and measurement tools to enable advertisers to promote their mobile apps through the new Mobile App Promotion (MAP) product. For marketers, this means a native ad unit users can use to install apps directly from the Twitter timeline.

June 10, 2014

A new app from Seattle-based Shoppost bills itself as the first in-stream e-commerce app that lets online retailers sell via Facebook, Twitter, Pinterest and Google+.

May 29, 2014

Savvy consumer packaged goods and retail marketers already know the value of leveraging social media to drive sales and now Twitter has equipped them with a new tool to more effectively engage shoppers.

April 23, 2014

Usage of Facebook’s social media platform continued to expand during the first quarter with mobile advertising now accounting for 59% of the company’s revenue.

April 21, 2014

Umang Shah was named global director for social media and digital marketing at Campbell’s after serving in a similar capacity at Walmart for the past two years.

March 14, 2014

Sephora has launched Beauty Board, a social shopping platform designed to engage clients through beauty images. Users will be able to post, share, browse and shop Sephora's photo gallery directly on Sephora.com, the mobile site, iPhone and Android apps.

March 5, 2014

Connecting brands with influential voices via social media is the premise on which Collective Bias was founded. This week the firm strengthened that proposition with several new initiatives to increase the effectiveness of brand’s social shopper marketing efforts.

February 3, 2014

Facebook just reported record levels of user engagement along with fourth quarter sales and profits that blew away forecasts, but a new study offers a more measured view of the social media network’s longer term prospects.

January 29, 2014

Retailer and CPG companies’ usage of Facebook to engage with customers helped propel the 10-year-old social media platform to record levels of usage, sales and profitability in the fourth quarter.

December 30, 2013

An IPO from payment processor Square and the widespread reality of same day delivery are a few of the technology-oriented predictions, offered by Fortune’s San Francisco-based writer JP Mangalindan.

December 10, 2013

Jared is launching its "12 Days of Giveaways" sweepstakes for Facebook fans and Twitter followers now through Dec. 13. The campaign, introduced last year, gives customers the chance to enter to win daily prizes featuring brands available at Jared.

October 17, 2013

Twitter has hired Google advertising executive J.J. Hirschle to head retail as the company prepares to expand its business ahead of an initial public offering, according to Bloomberg.

October 7, 2013

Folgers is leveraging social media for its latest ad campaign, called “The Best Part.” The interactive strategy encourages users of the brand to read and share positive news through social news feeds.

September 13, 2013

Twitter is going public and announced its intention to file for an IPO with a tweet.

August 14, 2013

Brand Networks, a leading integrated social software solutions and digital marketing services provider, has made additions to its executive team as part of the company’s strategy to accelerate expansion.

August 5, 2013

Small businesses are increasingly embracing mobile and social platform to improve their operational efficiency and promotion, according to the latest findings from local media consulting company BIA/Kelsey’s “Local Commerce Monitor” tracking survey.

July 10, 2013

Staples is taking a page from retailers like Macy’s and turning to social media as it gears up for the back-to-school shopping season as it encourages students to follow Staples on Facebook and Twitter with hashtag #StaplesHasIt.

June 25, 2013

One doesn’t normally associate social media with Dickies, but the global workwear maker is teaming up with pitcher R. A. Dickey to launch a contest on Facebook and using the social media site to extend its reach.

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