Content about Sports

March 18, 2014

Dole Fruit Squish'ems is kicking off a partnership with two-time FIFA Women's World Cup winner and mom Brandi Chastain to help soccer families across the country gear up for game days.

February 19, 2014

Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

November 8, 2013

Looking to tap into the loyalty of NASCAR fans, Sherwin-Williams has deepened an existing relationship with the racing organization to become the official automotive paint of NASCAR.

November 6, 2013

Target created A Bullseye View a little more than two years ago as an innovative digital platform to achieve a deeper level of engagement with those who have an interest in all things Target. Billed as a behind-the-scenes magazine, A Bullseye View was recently relaunched to incorporate new features and functionality to build upon its original mission. The corporate and social public relations team responsible for the initiative is led by Eric Hausman, who spoke recently with Target Supplier News about what’s different, why content rules and the role of brands in the publishing space.

October 22, 2013

Under Armour is continuing its drive toward domestic and international growth by bolstering its senior executive team. The brand has elevated chief operating officer Kip Fulks to president of product and Henry Stafford to president of North America.

August 26, 2013

M&M’s is no stranger to the NASCAR circuit, but the official chocolate of NASCAR is giving fans the chance to race around the same track as the pros at the Atlanta Motor Speedway during an exclusive event dubbed the M&M'S 500.

July 15, 2013

Sanuk, a division of Deckers Outdoor Corporation, has made changes to its sales and marketing teams. The company has appointed Jeff Booth as its core national sales manager and Tommy Campagne as its core marketing manager.

July 12, 2013

Specialty sporting goods retailer Sport Chalet is teaming up with California Triathlon, a statewide network of triathlon clubs in California, as part of its strategy to position itself as a one-stop shopping destination for triathletes.

July 11, 2013

Target is aiming its latest digital marketing campaign at college students and their families just in time for the back-to-school season.

June 25, 2013

Specialty sporting goods retailer Sports Chalet is sticking to an innovative plan that helps retain existing customers while enhancing its brand awareness.

June 21, 2013

The Craftsman brand spent Father's Day weekend in Philadelphia with hard core golf fans and putt-putt enthusiasts for the Craftsman Father's Day Miniature Golf Classic.

June 6, 2013

Everlast Worldwide has rolled out a new professional fight glove. Called the PowerLock Fight Glove, it secures a fighter's hand in a natural fist position via a stable, compact chamber.

June 6, 2013

Everlast Worldwide has rolled out a new professional fight glove. Called the PowerLock Fight Glove, it secures a fighter's hand in a natural fist position via a stable, compact chamber.

May 13, 2013

Bebe has named global entrepreneur Narry Singh to the company’s board of directors.

May 1, 2013

During the Spectrum Brands second-quarter earnings call, the Madison, Wis.-based company showed interest in bringing back some offshore production.

April 15, 2013

Dr Pepper is on a quest to find one one-of-a-kind fan to feature in its upcoming advertisements.

April 15, 2013

Dr Pepper is on a quest to find one one-of-a-kind fan to feature in its upcoming advertisements.

March 4, 2013

Quiksilver has announced the appointments of Tom Hartge as global head of footwear and Kasey Mazzone as global head of supply chain.

January 17, 2013

Global fitness brand Reebok has entered into a multi-year partnership with Spartan Race that will see Reebok as the title sponsor of the global race series.

January 3, 2013

Former Disney executive Andy Mooney has been appointed as president and CEO of Quiksilver.

December 21, 2012

Leading U.K. retailer J. Sainsbury named Jean Tomlin to its board as a non-executive director, effective January 1, 2013.

December 13, 2012

STAMFORD, Conn. — Pitney Bowes has landed a six-year contract with the U.S. Postal Service.

In accordance with the contract, valued at up to $32 million for meters and meter supplies, Pitney Bowes will provide USPS with support and maintenance of its network of postal meters. USPS will be able to nationally standardize its meter needs using a single leading edge design. The contract also includes the provision of systems and support to meet the U.S. Joint Military Postal Command’s needs nationally and internationally.

December 10, 2012

Columbia Sportswear Company will sponsor three freestyle ski teams during the 2012-13 World Cup season and the 2014 Winter Olympics in Sochi.

November 30, 2012

Tecate returns to the ring Saturday, December 8, to sponsor the fourth boxing showdown between Manny Pacquiao and Juan Manuel Marquez.

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