April 28, 2014

The proliferation of gift cards has spawned the creation of unique app that can help retailers unlock the value of unspent gift cards.

October 8, 2012

Fred's will now offer Western Union prepaid cards at 645 stores in 15 states.

October 2, 2012

Walmart is offering its customers a new way to load money onto prepaid cards.

July 19, 2012

Dollar General will now offer Westerm Union branded general-purpose reloadable (GPR) prepaid cards at Dollar General’s more than 10,000 stores in 40 states.

January 6, 2011

Transaction marketing gained widespread acceptance among retailers in 2010, as they began to recognize marketing in the electronic banking channel as a far more cost effective way to encourage repeat business, increase the average transaction sizes and drive same-store sales.