Jelly Belly Candy Co. makes more than 100 different flavors of jelly beans, but in celebration of St. Patrick's Day, it's showing some special attention to its green Jelly Belly beans. There are 17 green varieties in all, each containing its own special flavor.
Lay's potato chips has issued a last call for submissions in its search for its next potato chip flavor. Fans now have less than a month to submit their "Do Us A Flavor" contest submissions for a chance to win a $1 million grand prize.
The NPD Group has signed a market information services agreement with Nielsen, a leading global provider of information and insights into what consumers watch and buy, for school and office supplies retail market data and analytic services.
Three years after launching its Let’s Play initiative, Dr Pepper Snapple Group wants to play some more. The company has committed another $11 million to expand its efforts to provide tools, places and inspiration to make active play a daily priority in the lives of kids, families and communities across North America.
Why does Godzilla destroy cities and terrify crowds? Snickers posits that the infamous monster is just hungry in its latest commercial, which makes its debut nationally Sunday, March 2, during the 86th Annual Academy Awards.
The Clorox Company has entered into an agreement with Soccer United Marketing (SUM), the commercial arm of Major League Soccer, making it an official partner of the U.S. Soccer Federation and the Federación Mexicana de Futbol (FMF, also known as the Mexican national team).
Procter & Gamble's Orgullosa program — a platform created in 2011 to celebrate, empower and fuel Latinas’ accomplishments and dreams — unveiled its Nueva Latina campaign. The campaign is a first-of-its-kind initiative designed to empower women to define what it means to be a bicultural, modern Latina.
In celebration of its centennial, Tastykake is releasing new, limited-edition Birthday Kake cupcakes, which combines confetti cake with chocolate-flavored icing and colorful sprinkles. The cakes are available in 12-count packs and hit store shelves this week.
Kellogg has elected Stephanie Burns, Ph.D., retired chairperson and CEO of Dow Corning Corporation, and La June Montgomery Tabron, president and CEO of the W.K. Kellogg Foundation, to the company’s board of directors.
Revlon has appointed Gianni Pieraccioni as EVP and global president of the Revlon consumer division and Sennen Pamich as EVP and global president of the Revlon professional division. The announcement comes as Chris Elshaw, Revlon’s EVP and COO, makes his exit.
Comedian Larry the Cable Guy has teamed up with Prilosec OTC to show racing fans that “You Can’t Beat Zero” by offering them great “Zero Experiences” at two top stock car races and a chance at winning Prilosec OTC’s hottest wheels: a “monster” utility vehicle.
Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.
Cal-Maine Foods has reached an agreement to acquire the remaining 50% of the membership interests of Delta Egg Farm from Sunbest Foods of Iowa, a Moark affiliate, for $17 million. The company already owns 50% of Delta Egg Farm.
Coty faced a challenging second quarter as revenues declined, partially due to U.S. market softness in the mass fragrance and nail categories. Despite the challenges, company executives expressed optimism during Friday morning’s conference call, and look to return to top-line growth in the second half.
Kind filed a lawsuit against Clif Bar in federal court in Manhattan seeking to prevent Clif from releasing its Clif Mojo snack bars in packaging which Kind contends mimics its bars’ unique and distinctive packaging.
Eco Depot has signed a letter of intent with Water Technology Development to distribute a new portable water purification device called the WaterGizzi. Eco Depot plans to market the product as part of its eco-friendly product line, which also includes the Click and Pour and the recently acquired WaterGeeks filtration brand.
Nature Valley has rolled out two new products — Nature Valley Breakfast Biscuits and Nature Valley Greek Yogurt Protein bars — which are geared toward people with active lifestyles, the company said. The company is also adding an additional variety to its Nature Valley Protein Granola line in the form of Cranberry Almond.