Walmart chief marketing and merchandising officer Duncan Mac Naughton told investors during an October meeting that the retailer would have the largest share of voice during the holiday season and that was certainly evident during November, according to data released this week from Kantar Media Ad Intelligence and Placed.
Unprecedented shopper traffic was seen at Target on Black Friday, according to president, CEO and chairman, Gregg Steinhafel, who also said the retailer provided exceptional service without offering much insight into sales.
Given the overwhelming emphasis on e-commerce, mobile apps and digital initiatives this holiday season, Target offered a trip down memory lane on its website, where it showcased some interesting marketing efforts.
Walmart’s opponents are a creative lot when it comes to thinking up new ways to vilify the company. The most recent example involves data collection and Walmart’s use of personal information which is designed to feed into the real and imagined concerns American’s have regarding the NSA’s spying on American citizens.
Red hot Pinterest is offering new functunality to third parties that will allow them to curate content and drive traffic to their sites, and major retailers such as Walmart, Target and Zappos are all over it.
Target is getting ready for the holidays with a big multichannel push that includes expanding its in-store pick-up program for products ordered online to all of its U.S. stores by Nov. 1 — a service that is now available in about half of the chain’s locations.
Target is enlisting Jonna Mendez, a former CIA officer, who will serve as a “Kids’ Gift Detective.” Inspired by her years of CIA experience, Mendez will offer online tips and techniques via a video series at ABullseyeView.com where she works with popular mom bloggers.
Following the lead of specialty retailers such as Lululemon and Athletica, Target has unveiled an exclusive collection of fashion-forward lifestyle apparel for men, women and children — C9 by Champion — just in time for the fall and holiday season.
Catalog Spree, a digital mall that lets consumers browse, discover and shop their favorite brands, has launched a new beauty department in its mobile shopping app with lookbooks for Sephora, Beauty.com, Avon, Bliss and the Body Shop.
Target’s entry into the world of video streaming with a service called Target Ticket is said to offer instant access to 15,000 titles and serve as an alternative to the Apple’s iTunes, Walmart’s Vudi and Netflix.
As if competing against Target, Best Buy and Amazon.com isn’t challenging enough, nationwide the fast-food “strike” which took place Thursday offered a glimpse of the type of headline-grabbing, disruptive activities Walmart can expect from its opponents this holiday season.
Target stores in the French-speaking Canadian province of Quebec will feature pharmacies under the Brunet banner based on an agreement reached with the McMahon Distributeur pharmaceutique division of Canadian food and drug retailer Metro, Inc.
Target’s second quarter just ended and if the dourest of back-to-school spending forecasts proves correct the company’s expectations for same-store sale growth in the range of 2% to 3% could prove optimistic and its third quarter outlook could come under pressure.