Content about Television

March 24, 2014

Actress Sofia Vergara is launching her first scent, called Sofia by Sofia Vergara. The fragrance makes its debut exclusively with Home Shopping Network (HSN) at 12:01 a.m. April 24 and in key markets internationally, and rolls out to retailers nationwide in September.

March 5, 2014

Saturday Night Live alum and “Parks and Recreation” star Amy Poehler will appear in commercials for Old Navy following last year’s involvement with Best Buy.

February 20, 2014

HSNi ended 2013 with record customer levels at its HSN and Cornerstone brands, which bolstered the company’s fourth-quarter results.

January 7, 2014

The CES show in Las Vegas is ground zero for big announcements and Amazon sought to make a splash of its own this week, announcing a commitment to 4K technology and arrangements with some of the biggest names in entertainment to enhance television picture quality.

January 2, 2014

Macy’s and Martha Stewart Living Omnimedia have reached a confidential settlement in their ongoing legal dispute over whether Martha Stewart breached a contract by selling certain goods at J.C. Penney Co.

November 4, 2013

Dick’s Sporting Goods and ESPN have entered into a multi-year agreement which will allow Dick’s to be the exclusive e-commerce provider of licensed merchandise and sporting goods on ESPN.com and related digital properties.

October 4, 2013

Leading “As Seen on TV” product producer TeleBrands took Marketer of the Year honors at the recent Electronic Retailing Association’s annual Moxie Awards.

September 27, 2013

Consumer packaged goods companies are poised to gain a more robust offering of shopper insights from an expanded relationship between TiVo Research and Analytics and DunnhumbyUSA.

September 25, 2013

Target has launched a streaming digital video service nationwide. Called Target Ticket, it gives customers an easy way to access and enjoy movies on preferred digital channels and devices at any time.

September 19, 2013

QVC has promoted John Cowan to the position of SVP of information technology global services. Cowan, who will report to Linda Dillman, CIO, will be responsible for driving key global IT initiatives and providing leadership for QVC's European IT organization.

September 18, 2013

Michaels has launched Cake Boss cakeware, designed by celebrity baker Bartolo "Buddy" Valastro, star of Cake Boss on TLC, and will be leveraging social media to promote the line.

September 5, 2013

Pantene has selected current CoverGirl spokesperson Queen Latifah as its brand ambassador, supporting the Truly Relaxed and Truly Natural collections.

August 26, 2013

QVC is eyeing an increase in growth opportunities following the recent promotions of two key executives.

August 22, 2013

Leading video and e-commerce retailer QVC has launched a second broadcast channel, QVC Plus. QVC Plus will maintain the QVC brand and television experience including shows, exclusive products and program hosts, airing on a three-hour delay of QVC's current live broadcast.

August 20, 2013

Pepsi is teaming up with MTV to support a performance by pop star Katy Perry at the 2013 MTV Video Music Awards, from an undisclosed location in Brooklyn Aug. 25.

August 15, 2013

Flu shots and nine other immunizations will now be offered year round by Sam’s Club pharmacists at more than 560 U.S. locations as the retailer looks to enhance member value and attract new members.

August 7, 2013

Jordache has chosen supermodel, designer, entrepreneur and host of television’s Project Runway and America's Got Talent, Heidi Klum, as the face of its latest ad campaign.

August 5, 2013

Soupman Inc., the parent company of The Original SoupMan, is about to see "the soup that made 'Seinfeld' famous" hit shelves at nearly 500 Walmart stores.

July 30, 2013

Martha Stewart Living Omnimedia decided to end the publication of two print titles and exit live television programming following lower revenues in publishing and broadcasting, which caused total revenues to decrease 13.5% to $42.2 million in the second quarter ended June 30, from $47.9 million in the same quarter last year.

July 25, 2013

Nickelodeon has promoted Pamela Kaufman to the expanded role of CMO and president of the company’s consumer products. She will report to Cyma Zarghami, president of Nickelodeon Group.

July 2, 2013

Nestlé Butterfinger and Twentieth Century Fox Consumer Products have announced that Bart Simpson has officially been reunited with the Butterfinger candy bar.

July 2, 2013

Belk is partnering with Project Runway’s 12th season to grow its brand. The family-owned and operated department store will be sponsoring this season's accessory wall, as well as a “Modern. Southern. Style.” design challenge.

July 1, 2013

Snapple has taken a page from Seinfeld, the often self-described “show about nothing,” in its latest marketing gambit.

June 26, 2013

JoS. A. Bank Clothiers teamed up with the Gary Sinise Foundation to give suits to thousands of military veterans as they re-enter the civilian workforce.

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