A seminar on collaborative merchandising initiatives at the upcoming National Retail Federation convention should draw considerable interest due to the involvement of Target and ConAgra Foods. The seminar is sponsored by DemandTec, a company whose suite of merchandising solutions have been used by both companies since 2007. The session will be facilitated by DemandTec’s SVP consumer products Rob Culin.
The seminar is scheduled for Sunday, Jan. 9 from 8:30 a.m. to 10:00 a.m. at the Jacob K. Javits Convention Center in New York and is titled, “Target’s Guests: Key to Decision-Marking and Vendor Collaboration.”