Content about Toy

November 26, 2013

Antonio Urcelay has replaced Gerald Storch as chairman of Toys “R” Us and the retailer also named Richard Markee to its board.

November 18, 2013

Toys “R” Us has enlisted Eyeview, a leading provider of personalized digital video advertising solutions for brand marketers, to help the retailer promote Black Friday deals, boost foot traffic and ultimately increase sales.

November 12, 2013

Shareable content, enhanced product images, live chat and improved search capabilities are among the key changes introduced Tuesday morning to the Toysrus.com and Babiesrus.com websites.

November 7, 2013

Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts and current commercials from the beloved brand and top toy manufacturers.

October 16, 2013

Toys “R” Us late Wednesday named Antonio Urcelay CEO and brought in former Walmart executive Hank Mullany to serve in the newly created role of president of U.S. stores.

October 15, 2013

Amazon.com has unveiled its 2013 holiday toy list which features, for the first time, top toy picks voted on by Amazon Mom fans and an enhanced Holiday Gift Finder that allows shoppers to filter by age, gender, interests, brands and price points.

September 24, 2013

Toys “R” Us is preparing for the holiday season with plans to hire 45,000 employees to staff its stores and distribution centers nationwide. This number is basically flat from last year’s holiday staffing totals.

September 12, 2013

Walmart released an annual top toy list on Thursday with an important distinction from earlier versions – it was selected by kids and will be marketed and merchandise as “Chosen by Kids.”

July 3, 2013

For the second year in a row, Walmart Canada is holding its Great Big Toy Testing Event, which not only gets parents and their children into stores, but also showcases toys for the 2013 holiday season in a real-world holiday wish list catalog setting.

June 19, 2013

Hot Wheels has entered into a licensing agreement with Toy State, a leading manufacturer of licensed and highly stylized lights-and-sound toy vehicles.

May 13, 2013

Toys “R” Us has made some changes to its executive leadership. The company has announced that Michael D. Fascitelli and Michael Ward have resigned their spots on the company’s board of directors.

February 12, 2013

Toys"R"Us announced that it will be the first retailer in the United States to offer Fisher-Price's Octonauts toys.

January 16, 2013

According to global information company the NPD Group, consumers rewarded the U.S. retail toy industry with a strong December.

January 10, 2013

Toys“R”Us raised $4 million and collected nearly 350,000 toys during its 2012 charitable holiday campaign to benefit the Marine Toys for Tots Foundation.

December 11, 2012

Toys"R"Us has teamed up with leading game manufacturer Ubisoft to create a free toy store simulation game, a first of its kind.

December 10, 2012

A 4.1% third quarter same store sales decline and $105 million loss hasn’t diminished holiday spirits at Toys "R" Us.

November 28, 2012

The Canadian division of Toys "R" Us has added new distribution capacity in British Columbia to receive imports and improve shipping to local stores.

October 11, 2012

Toys"R"Us has come out with what it believes will be the hot toy trends for the 2012 holiday season.

October 10, 2012

Macy’s and Toys"R"Us -- likely the two retailers most associated with Christma -- have joined together for a unique retail partnership.

October 8, 2012

The first of Moose Toys anticipated Series Three Trash Pack Toys arrived at Toys"R"Us TImes Square this weekend at special event to welcome the toys arrival.

October 2, 2012

Toys“R”Us has stepped up its efforts to be the destination for holiday shopping this season by offering a price match guarantee on all items available in its Toys“R”Us and Babies“R”Us stores nationwide.

September 27, 2012

Dollar General is promising big savings on toys -- right up until Christmas Eve. From Sept. 29 through Dec. 24, the retailer is offering a 10% discount on toy purchases of $75 or more.

September 19, 2012

Toys"R"Us revealed its 2012 hot toys list Wednesday, but not before Walmart did the same, giving the discounter a head start and the opportunity to poke fun at the toy retailer's earlier announced toy reservation program.

September 14, 2012

Walmart unveiled its top toy list Friday morning and couldn’t resist taking a shot at Toys "R" Us which launched a toy reservation program earlier in the week.

© 2014 Retailing Today. All Rights Reserved.