Toys “R” Us has enlisted Eyeview, a leading provider of personalized digital video advertising solutions for brand marketers, to help the retailer promote Black Friday deals, boost foot traffic and ultimately increase sales.
Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts and current commercials from the beloved brand and top toy manufacturers.
Amazon.com has unveiled its 2013 holiday toy list which features, for the first time, top toy picks voted on by Amazon Mom fans and an enhanced Holiday Gift Finder that allows shoppers to filter by age, gender, interests, brands and price points.
Toys “R” Us is preparing for the holiday season with plans to hire 45,000 employees to staff its stores and distribution centers nationwide. This number is basically flat from last year’s holiday staffing totals.
For the second year in a row, Walmart Canada is holding its Great Big Toy Testing Event, which not only gets parents and their children into stores, but also showcases toys for the 2013 holiday season in a real-world holiday wish list catalog setting.