ECRM compared retail circular advertising in May 2012 vs. May 2013 and noticed some common overall trends across top retail chains. While looking at the data in May 2012 compared to May 2013, we see interesting changes that came from Toys "R" Us.
Promotional activity among the nation’s leading retailers declined during November aside from several notable exceptions. There was a flurry of intense promotional activity around Thanksgiving weekend, as always, but for the months as a whole the number of inserts distributed by retailers declined 7% and the number of pages declined by 5%.
The overall trend has been similar to what we saw last month with a marginal decrease in the number of circulars, while increases were seen in page counts per market. Average pages per market saw 10% increase this year October when compared with the same month last year.
Toys"R"Us has launched its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. The company has once agained teamed up with Shaquille O'Neal to encourage customers to "Give Back with Shaq."
Toys"R"Us has expanded international shipping for online orders on Toysrus.com and Babiesrus.com to more than 60 countries across Asia, the Caribbean, Central America, Europe, North America and South America.
Target this week entered the seasonal fray dominated so far by Walmart and Toys "R" Us attempting to outdo one another with announcements about their layaway offers, product reservation programs and top toy lists.
Toys"R"Us revealed its 2012 hot toys list Wednesday, but not before Walmart did the same, giving the discounter a head start and the opportunity to poke fun at the toy retailer's earlier announced toy reservation program.