Tide will get in on the 2013 NFL Draft action by offering an endorsement deal to the first player drafted to each of the 32 NFL teams, in celebration of their new colors.

Dove is celebrating International Women's Day by giving women the power to control Facebook ads so they can fight back against the ones that prey on their insecurities and promote the positive ones.

American Express has launched a new venture with Twitter, that could lead to a whole new category of shopping.

Walmart and Mother Nature Network are inviting people to use Twitter to express their green ideas for the chance to win a $100 Walmart gift card.

Tiffany & Co. is polishing up its social media efforts to more effectively engage with a new generation of shoppers with its launch of From Out of the Blue on Tumblr.

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

The Walmart Foundation has joined with The Band Perry, Kimberly Williams-Paisley and four of the nation's largest food companies — General Mills, ConAgra Foods, Kraft Foods and Kellogg Company — to fight hunger this spring.

McDonald’s, Whole Foods Market and Best Buy are among the retailers participating in a new American Express program that allows shoppers to load discounts onto their American Express cards via Twitter.

Walgreens on Friday launched @WAGSocialCare, a Twitter customer hotline that takes on complaints and praise from Walgreens customers via the social media site. The site is being followed only by 20 "tweeters" through Monday, as compared with the more-than 90,000 who follow Walgreens' corporate Twitter account.

Because social media began as the purview of college kids and hipsters, it’s taken some time to register in the business community as a serious path to connection with customers.

The ways in which the largest U.S. retail brands address the needs of their customers on Facebook and Twitter were unveiled last week in a white paper — Safeway and Sears topped charts; Costco, Kmart, Kroger and Walmart were found wanting, according to Conversocial, a software company that develops social media tools.

Target's just-released Missoni collection resonated so well with consumers that the demand for the line lead to the crashing of Target's website on Tuesday.