Content about Valassis Communications

July 29, 2011

Shopper marketing conversations these days may be dominated by digital strategies, but the time worn free-standing insert continues to dominate as the distribution vehicle of choice when it comes to coupons.

March 4, 2011

Consumers always want more. Whether it is a thinner, lighter iPad, a faster car or a muffin with more blueberries. The same is true in the world of coupons where a stumbling national economy coupon caused shoppers to demand more coupons from consumer packaged goods companies.

© 2014 Retailing Today. All Rights Reserved.