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March 12, 2014

Express has enlisted swimsuit model Kate Upton as its brand ambassador, making her the first celebrity spokesperson to be a part of the brand's ad campaigns in the last decade.

March 11, 2014

Jo-Ann Fabric and Craft Stores has enlisted four craft bloggers from around the country to create the 2014 Spring LookBook, a collection of inspiration based on five spring trends.

February 3, 2014

A proliferation in the ways shoppers engage with retailers and consume content across platforms has transformed traditional marketing and spawned new approaches to measuring advertising effectiveness.

January 24, 2014

Following its fourth-quarter results, Kimberly-Clark plans to pursue targeted growth initiatives and support growth opportunities with increased advertising and research spending.

January 15, 2014

Charmin will transform the Hard Rock Café in Times Square into the “Soft Rocks! Café" to showcase Charmin Ultra Soft, which now features comfort cushions.

January 6, 2014

In celebration of its 90th anniversary, Kleenex brand is partnering with fashion industry icon Isaac Mizrahi to produce four new designs to the Kleenex Expressions line of products.

January 2, 2014

A decade after Staples made the phrase, “that was easy,” part of the American lexicon, the company is changing how it communicates with consumers and revising its brand logo.

December 23, 2013

As Seen On TV — a multichannel distributor of products in such areas as kitchen, outdoor, electronics and clothing — is planning to acquire Infusion Brands International, the marketer behind the renowned "Dual" brand and the strategic partner of Ronco Holdings.

November 8, 2013

A new process for sustainable sourcing called Dockers Wellthread was unveiled by Levi Strauss & Co. which integrates product design, environmental practices and worker well-being.

November 5, 2013

Macy's has integrated NantMobile’s iD visual recognition technology into its Star Gifts app to allow customers to shop on the go from catalogs, billboards and magazine ads.

September 30, 2013

The National Retail Federation has announced the development of a new chief marketing officer council to serve as an advertising and marketing voice for the retail industry. The organization’s Retail Advertising and Marketing Association will transition into the newly created council.

September 24, 2013

Tiffany & Co.’s board of directors has promoted Frederic Cumenal to the position of president and appointed him to a newly created seat on the board.

September 24, 2013

Staples has launched Staples Connect, an offering that lets customers’ home or office technology interact and be controlled by a single app.

September 19, 2013

WestStar MultiMedia Entertainment, parent company to the nationally syndicated “Kim Komando Show,” has appointed longtime SkyMall president Christine Aguilera as chief operating officer of WestStar MultiMedia and president of WestStar Merchandising.

September 10, 2013

Tiffany & Co. has appointed Francesca Amfitheatrof as the company’s design director. Amfitheatrof will oversee design of all Tiffany product categories.

August 22, 2013

Create a bold, budge-proof look with this super-black liquid liner. Our unique Japanese calligraphy-style brush allows for precise, ultra-fine application that lets you create lines as small as one millimeter thickness!

August 15, 2013

Kellogg is looking to BrightRoll, an independent video advertising platform, to help the company simplify and maximize the efficiency of its digital video advertising.

August 5, 2013

Efforts to revitalize the J.C. Penney brand are now under the leadership of Debra Berman, a former Kraft and advertising executive who was named SVP of marketing at the struggling retailer.

July 17, 2013

Shopzilla, a leading source of sales and consumer feedback for online merchants and retail advertisers, is expanding its footprint with the launch of its new media solutions and audience targeting division Aisle A in Europe.

July 3, 2013

Every week, retailers unleash significant advertising and promotion efforts in the perpetual competition to engage shoppers, drive trips and grow sales.

June 18, 2013

Mattel Brands and Fisher-Price is looking to remain players in the global market. To that end, the company is restructuring its licensing approach and prioritizing its portfolio of brands to create partnerships that foster global growth.

June 14, 2013

Restoration Hardware Holdings has appointed former Williams-Sonoma brand president Richard Harvey as the company's CMO for RH Kitchen and Tableware.

June 6, 2013

Stanley Black & Decker is trying on a new logo on for size. Although it's still yellow and black and still spells "Stanley," it represents a new brand identity for the iconic tool brand and diverse industrial company.

June 4, 2013

Sociomantic Labs, digital advertising solutions provider for e-commerce marketers, has hired Charles Pitzer as the company’s VP of sales for North America.

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