Conventional wisdom seems to be that Target will be as successful in Canada as it has been in the United States, following last week’s bombshell announcement that the company would enter the market via an acquisition. Target said it would acquire leasehold interests in 220 Zellers stores from the Hudson’s Bay Company, and during 2013 and 2014 it would open between 100 and 150 of the locations as Target stores.
The man in charge of the heavy lifting, and one of the reasons why Target’s brand of retail is expected to succeed in Canada, is Michael Francis, Target’s chief marketing officer. A lot of companies about to embark on their first foray into an international market might opt for a seasoned operations executive to manage the details. Not Target.