Snack manufacturer Mondelez International has entered into a global strategic partnership with Facebook, as the company continues to shift more media spending to digital, especially social and mobile, across the entire consumer journey.
Google Capital has invested $50 million in Auction.com, the world’s largest online real estate marketplace. As part of the investment, one representative from Google Capital will join the company’s board of directors and another will take a board observer position.
More momentum for Pinterest and the emergence of social shopping are among the top social media trends that research and analytics firm Blueocean Market Intelligence predicts will impact the retail industry this year.
Shopko is leveraging social media to tout its expanded brand assortment. The retailer is holding an eight-week Facebook giveaway offering participants a chance to win prize packages featuring some of the national brands it carries.
Walmart is marking the 20th anniversary of its entry into Canada this year by spending big bucks to expand physical stores and distribution capacity while devoting a much smaller portion of a $500 million budget to e-commerce.
Xoom, a leading digital money transfer provider, has acquired BlueKite, LTD, a cutting edge technology company that develops applications to improve the way people around the world pay their bills, for approximately $15 million in cash and equity.
Facebook just reported record levels of user engagement along with fourth quarter sales and profits that blew away forecasts, but a new study offers a more measured view of the social media network’s longer term prospects.
Overstock said that it’s still adjusting to changes Google made to its search engine algorithms, which reduced the online retailer’s ranking in some search results during some periods. As a result, the company has had to emphasize other marketing channels, such as sponsored search.
Consumers engage with retailers on Facebook more than they do on the retailers’ own websites. Nine-in-10 consumers say how much they spend is impacted by their social media engagement with a brand. These are some of the findings of a study by Infosys, a leader in consulting, technology and outsourcing.
Women’s apparel retailer Cato has made its debut into the world of online shopping with the launch of its first ever e-commerce site. The announcement came as the retailer reported holiday sales for the five-week period ended Jan. 4.
Ahold USA has opened 120 pickup points for online orders as of the end of 2013. The company hopes to triple its online food sales by 2016, and said the opening of pickup points in the United States and Europe would be an important part of reaching that goal.
The race to improve customer convenience by leveraging smart e-commerce logistics in the supply chain is heating up in the U.S. and internationally. So far, the U.S. is ahead of the pack in e-commerce sales, raking in $351.8 billion during 2012, a full 33.7% of all e-commerce purchases worldwide, according to the new Jones Lang LaSalle Global E-Commerce Report.
Duane Reade launched a “Show Us Your Party Legs” holiday photo contest on Facebook. The contest is a omnichannel social media marketing campaign that aims to raise awareness of Duane Reade-brand hosiery products that will run through Jan. 4.
Jared is launching its "12 Days of Giveaways" sweepstakes for Facebook fans and Twitter followers now through Dec. 13. The campaign, introduced last year, gives customers the chance to enter to win daily prizes featuring brands available at Jared.