And the award for most effective use of social media in the pet category goes to…
Nine West has launched a new YouTube network called Channel 9 that will feature premium programming and user-generated content.
As retailers assess what worked and what didn’t in terms of Black Friday promotions and Thanksgiving weekend sales, overall there are a few things that stand out.
Sears Holdings continues its efforts to reach more Hispanic consumers with the announcement that its Kmart brand has launched a Spanish-language miniseries on YouTube.
Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.